TV coverage of the Games has led to a huge ratings boost in a number of markets, while the Olympic Broadcasting Services is producing a record amount of content. Even the French – stereotypically known for their so called "insouciance" – are getting in on the action. Story by Carys Garland.
#olympics #tv #Paris

🔔 Subscribe to France 24 now: https://f24.my/YTen
🔴 LIVE – Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN

🌍 Read the latest International News and Top Stories: https://www.france24.com/en/

Like us on Facebook: https://f24.my/FBen
Follow us on X (Twitter): https://f24.my/Xen
Browse the news in pictures on Instagram: https://f24.my/IGen
Discover our TikTok videos: https://f24.my/TKen
Get the latest top stories on Telegram: https://f24.my/TGen